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    <title>Raynhaus Journal</title>
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    <description>Articles by Milos Brakus on Shopify store design, skincare websites, content and product film.</description>
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      <title>Best Shopify theme for skincare? Test these seven things first</title>
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      <description>How to choose a Shopify theme for a skincare brand: seven things to test with your own products before you buy, and why ranked lists will not help.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>How to hire a Shopify designer: what to ask and what to send</title>
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      <description>How to hire a Shopify designer, from the designer's side of the table: where to look, what to ask, what to send first and what belongs in the scope.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Fractional creative director: what it is and when a brand needs one</title>
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      <description>What a fractional creative director does, how it differs from a freelancer or an agency, and how to tell if your brand is ready for one.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify designer or Shopify developer: who do you need?</title>
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      <description>What a Shopify designer does, what a Shopify developer does, where the two jobs overlap and how to tell which one your store needs right now.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify homepage design: what goes on it, in order</title>
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      <description>A practical order for a Shopify homepage: one message, one hero, proof, the products people come for, and what to leave off.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify redesign: when to do it and how it works</title>
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      <description>What a Shopify redesign involves, how to tell if you need one, what it changes and what it cannot, and how to keep your search traffic through it.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify product page design: what goes where, and why</title>
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      <description>How to design a Shopify product page: what goes on the first screen, the order of the sections below it, variants, photos, reviews and a phone check.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify store design: what each page has to do</title>
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      <description>A page-by-page guide to Shopify store design: homepage, collection, product page, cart, About and search, with what each one is for and what to check first.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Skincare landing page: match the ad, then answer five questions</title>
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      <description>How to build a skincare landing page for paid traffic: make it look like the ad, lead with one product and answer what a new customer asks.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Skincare marketing for a small brand: fix the store first</title>
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      <description>A practical order for skincare marketing at a small brand: the store, the product pages, search content, social posts and ads, and what to leave for later.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Skincare website design: seven things the homepage has to do</title>
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      <description>What a skincare website has to get right, with examples from a live skincare store: one message, shopping by concern, routines, ingredients and proof.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Shopify collection page design: help people choose</title>
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      <description>How to design a Shopify collection page: the product card, sort order, filters, the text at the top, collection SEO and what to check on a phone.</description>
      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Is your Shopify theme the problem? Customise, switch or rebuild</title>
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      <description>How to tell whether your Shopify theme is holding the store back, and how to choose between customising it, switching themes and a custom build.</description>
      <pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate>
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      <title>What an ongoing creative partnership includes</title>
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      <description>How recurring web, social content and video work can share one creative direction, with clear priorities, deliverables and capacity.</description>
      <pubDate>Sun, 04 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Product demo vs brand film: which does your launch need?</title>
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      <description>Choose a video by the question your audience needs answered: how the product works, why the brand matters, or what to do next.</description>
      <pubDate>Sun, 04 Oct 2026 00:00:00 GMT</pubDate>
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      <title>How much does a product video cost?</title>
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      <description>What determines a product video quote: footage, scripting, screen capture, motion, 3D, revisions and the versions you need to deliver.</description>
      <pubDate>Sun, 04 Oct 2026 00:00:00 GMT</pubDate>
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      <title>What to prepare before an ecommerce website redesign</title>
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      <description>A practical redesign checklist: customer questions, product content, search pages, brand assets and a clear brief before design begins.</description>
      <pubDate>Sun, 04 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Connecting a skincare store, social content and ad creatives</title>
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      <description>An account of my creative role for Skin Boutique Online, and how website, search content, social posts and ads inform one another.</description>
      <pubDate>Sun, 04 Oct 2026 00:00:00 GMT</pubDate>
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