The cost of a product video depends on what has to be made to get to the final cut. A thirty-second edit from ready-to-use footage is a different job from thirty seconds of original 3D animation.
At Raynhaus, I quote against the actual scope. There is no published fixed rate for a product video. To make a quote useful, I first need to know what the video must explain, what material exists and where the result will run.
Start with the job the video has to do
A video showing someone how a feature works needs a different structure from an ad introducing a physical product. Decide who is watching, what they already know and what you want them to do next.
That decision affects the script, pacing, detail and call to action. If you are still choosing the format, read product demo vs brand film before specifying the length.
Existing material changes the scope
Good supplied footage can reduce production work, but it still needs to be reviewed. Check resolution, framing, sound, permissions and whether it shows the moments the script requires.
A software demo may need fresh screen recordings, a stable product build and a clean example account. A physical product may need filming, photography or a 3D model. If filming is required, we define that production separately rather than assume it is part of an editing quote.
Motion and 3D add different kinds of work
Motion graphics can explain a process, introduce a feature or organise information. The scope depends on the number of scenes, the design of the graphics and how much animation they need.
For 3D, the questions extend to the model, materials, lighting, animation and rendering. An existing usable model is different from a product that has to be built from references. Character work and compositing into live footage introduce further tasks.
This is why runtime alone is a poor way to estimate the job. One complex shot can involve more production than several simple edits.
Count every version you need
A main video, a vertical cut, three shorter ads and two language versions are separate outputs. Some reuse the same work; others need a new edit or layout.
List the destinations, aspect ratios, durations, languages, captions and end cards in the brief. Confirm who supplies and approves translated text. If editable project files are required, put that in the scope too.
Review rounds belong in the quote
We agree what is reviewed at each stage and how feedback is collected. Approving the script and direction before detailed animation helps prevent expensive changes later.
Changing wording in an end card is different from replacing the central concept after production. A useful proposal makes that distinction clear and states how additional work is handled.
How to brief a video within your budget
Send the following:
- The product and the audience.
- The purpose and intended placements.
- Available footage, recordings, models and brand assets.
- Required versions, languages and deadline.
- Your budget range, if you have one.
With those inputs, I can propose a feasible approach and explain the work behind the quote. Sometimes the right first scope is one clear demo; sometimes it is a short film with campaign cutdowns. Discuss your video project or explore video, motion and 3D services.