Creative direction for skincare brands.
Store, content and ads from one hand.
I am the creative director of Skin Boutique Online, a medical-grade skincare store in Canada. I design and optimise the store, handle its SEO and create its social content and ad creatives. I can take on the same role for your brand.
What I take on
The store
Shopify theme design and development, product pages and the path to checkout. Google Analytics, Microsoft Clarity, Screaming Frog and Semrush guide the changes.
Content
Short-form video, motion graphics and static posts that carry the look of the store into your feed.
Ad creatives
Concepts and variations for paid placements, made to match the page they lead to. Media buying stays with you or your agency.
Approved wording stays approved
Product claims, usage directions and suitability statements need wording you have approved.
I organise and present those facts across the store, the posts and the ads. I do not rewrite them to make a page sound more persuasive.
How I connect a skincare store, content and adsHow to start
Send a link to your store, the products you want to focus on and the date you are working towards.
We can begin with one campaign or one part of the store, and agree the deliverables, review rounds and timing before work starts. If there is a regular need, the same direction continues as an ongoing partnership.
What an ongoing creative partnership includesHave a brand worth getting right?
Or write to milos@raynhaus.com
Milos Brakus, creative director. I read and answer every message myself.