Journal
Notes on directing brands across web, content and film, and on building with AI.
- What to prepare before an ecommerce website redesign
A practical redesign checklist: customer questions, product content, search pages, brand assets and a clear brief before design begins.
- What an ongoing creative partnership includes
How recurring web, social content and video work can share one creative direction, with clear priorities, deliverables and capacity.
- How much does a product video cost?
What determines a product video quote: footage, scripting, screen capture, motion, 3D, revisions and the versions you need to deliver.
- Product demo vs brand film: which does your launch need?
Choose a video by the question your audience needs answered: how the product works, why the brand matters, or what to do next.
- Connecting a skincare store, social content and ad creatives
An account of my creative role for Skin Boutique Online, and how website, search content, social posts and ads inform one another.
Have a brand worth getting right?
Or write to milos@raynhaus.com